From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Asset Allocation Consider how your assets are allocated and if that allocation is consistent with your time frame and risk tolerance. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.